Last updated: 4 September 2026

This Privacy Policy explains how B2B Digital Marketing Association collects and uses personal data in connection with our website and events.

1. Data Controller

Lukas Kulevičius
IČO: 06851649
Anglická 521/4, 120 00 Praha 2, Czech Republic
Email: info@b2bdma.com
Website: https://b2bdma.com

B2B Digital Marketing Association is a business operated by Lukas Kulevičius.

2. Information We Collect

Depending on your interaction with us, we may collect your name, job title, company, business email, phone number, billing information, VAT information, ticket and registration details, communications with us, marketing preferences, and photographs or video recordings taken at our events.

3. How We Use Your Information

We use personal data to:

• process ticket purchases and registrations;
• send confirmations, receipts and important event information;
• organise and administer our events;
• provide customer support;
• send information about future B2B Digital Marketing Association events and services, where permitted by law;
• improve our website and services;
• meet accounting and legal obligations.

Depending on the circumstances, we process personal data based on contract, legal obligations, legitimate interests or consent.

4. Payments

Payments are processed by Stripe. We do not normally store your complete payment-card details on our own systems.

5. Analytics and Cookies

We use Google Analytics 4 to understand website usage and improve our services. Non-essential analytics cookies are used in accordance with applicable consent requirements.

6. Marketing

We may send information about future B2B Digital Marketing Association events and related services where permitted by applicable law. You can unsubscribe from marketing communications at any time by using the unsubscribe link in the email or contacting us at info@b2bdma.com.

7. Event Photography and Recording

Our events may be photographed and/or recorded. By attending an event, you acknowledge that you may appear in photographs or recordings. We may use this material for event documentation, website and social media content, and promotion of current and future events.

If you have concerns about appearing in event photography or recordings, please contact us at info@b2bdma.com.

8. Sponsors and Partners

Where legally permitted, we may share limited attendee information, such as name, company and business email, with selected event sponsors or partners for professional follow-up and networking purposes.

We do not sell personal data.

9. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including periods required for accounting, legal and business purposes.

10. Your Rights

Subject to applicable law, you may have the right to access, correct, delete or restrict the processing of your personal data, object to certain processing, and withdraw consent where processing is based on consent.

To exercise your rights, contact info@b2bdma.com.

11. Complaints

You may contact the Czech data protection authority:

Úřad pro ochranu osobních údajů (ÚOOÚ)
Pplk. Sochora 27
170 00 Praha 7
Czech Republic
Website: https://uoou.gov.cz

12. Changes

We may update this Privacy Policy from time to time. The latest version will always be published on our website.