Agenda 2026 Summit

Molded based on input from B2B Digital Marketing Executives.

08:45
Open doors
09:15
Welcome and kick-off
  • Ice breaker
  • Expectations, agenda and practicalities

09:30
KeynoteCustomer Adquisition and Retention with AI - Kate Busby
  • How AI is reshaping the Digital Marketing funnel
  • How ChatGPT ads is changing paid traffic landscape and how to adopt it
  • How to establish brand positioning in customer lifecycle with many AI touchpoints
10:15
Coffee & Networking Break
10:30
Panel AI is Changing SEO: Optimization for business impact from GEO
  • How is AI comparing with traditional Search Engines and where it's heading
  • How we meassure content visibility AI
  • What business results are coming in if you do this right
11:15
Workshop Acquiring New Customers with Digital Marketing
  • A simple formula that can scale your budget and how to use it in B2B Enterprise (LTV & Cost of Adquisition)
  • How to simply find out how many new customers Digital Marketing is actually generating (2 ways)
  • What are the most effective channels for New Customer generation
12:00
Lunch Break
13:15
Keynote Prospecting for Enterprise: Using New Tools and Existing Customer Data
  • What tools are out there for finding organizational structures and contact details
  • Where is the line with GDPR on legitimate interest and what companies actually do
  • How to utilize existing customer data to deliver sales opportunities
13:45
Keynote Establish Online Credibility to Enable Digital Sales - Igoris Voicenica
  • What customer flows must be clear and easy for a complex B2B
  • How multi-channel touchpoint attribution model to map customer journey
  • Which channels work best for B2B (expertise sharing)
14:30
Coffee & Networking Break
14:00
Workshop B2B Enterprise Digital Marketing KPI's and Benchmarks
  • Why it's important to benchmark with other organizations
  • How do we track lead generation, new logos acquisition and journey to closed won
  • How do we compare with each other and vs. industry benchmark
15:15
Keynote Marketing Automation is Sales Automation - Mariam Niel
  • How to structure Marketing Automation ownership and roll-out
  • What data practices are key for programs that run forever
  • How to use Marketing Automation to engage customers and deliver quality leads to sales
16:00
Workshop Speed Networking

Share learnings, knowledge, initiatives and insights!

09:00
Open doors
09:30
Keynote Digital Marketing is the Revenue Engine - Sophie Neate
  • How to attribute ROI estimation during the campaign planning phase
  • Securing the investments (campaign cost and internal resources)
  • What campaign results are achievable: quantity of campaigns and results
10:15
Coffee & Networking Break
10:30
Keynote Linking Human Marketing to ABM for 2x ROI - Daniel Stroppa
  • How content marketing strategy links online presence with offline experiences
  • Offline events strategy to connect with distributors and end customers
  • Examples of Digital Markeing campaigns delivering millions of engagements and 2x ROI
11:15
Keynote Achieving Marketing and Sales handshake - Elena Miloshevikj
  • What KPI's should be aligned between Digital Marketing and Sales to deliver best results
  • How to use CRM to coach salespeople
  • What process enables effective and efficient follow-up to close deals
12:00
Lunch Break
13:15
Panel AI investments and trends
  • What AI technology stack is now part of business as usual
  • How Global Enterprise can deliver efficiency with AI processes
  • 3-years AI outlook: what will happen in 2027-2030
14:30
Coffee & Networking Break
14:45
Workshop The Future of B2B Digital Marketing
  • How marketing teams are evolving in B2B space: most important and rewarding jobs in the future
  • How Global Marketing Managers are structuring budgets
  • What are the key growth areas
15:15
Closure

Final conclusions, check-in, evaluation survey and network exchange.

16:00
End of the Event